This female empowerment campaign for BayCare Healthcare encourages women to take time out for their health with an online pledge.
Targeting healthcare practitioners, this recruitment campaign for Palomar Pomerado Health inspires nurses along their journey.
As Senior Writer for Asics in Berlin, I created pan-european campaigns that 'ran' across Europe.
This website targets early stage innovators who are pioneering new fields or disrupting old ones. It refreshed the voice of BWK — a strategic PR firm focused on partnering with organizations that are building, designing and growing the future.
I started my career concepting and writing TV spots for Arizona Dept of Health.
'Grasshopper,' 'Recovery Time' and 'Rapunzel' target adolescents with a smoking prevention message.
Produced in Berlin, 'Brita' stars a trans who trusts the water with her innermost secret.
The 'United Way' embraces a creative rendition of 'Hokey Pokey' for an energized fund drive.
As ACD/Copywriter for Four Seasons Aviara, I created multi-media campaigns for Driftwood Spa, Seasons Restaurant, and Private Events.
As Senior Copywriter for Greenhaus, I created out-of-the-box solutions for new home communities.
Full of contradictions, this campaign attracted prospects interested in an urban upscale lifestyle.
In the interest of a more sustainable future, this website for Ecovative Design highlights their Mycelium Biofabrication Platform. Move over, styrofoam. Mushrooms really are capable of building the materials of the future!
This integrated campaign connected with a younger audience interested in art, but not a stuffy museum environment.
Embracing a 'Texas state of mind', this integrated campaign for Rancho Sienna sets a friendly tone for new homebuyers.
Assets included print, radio, responsive website, landing pages, event marketing, email campaigns, social media, brochure, and mobile.
As ACD/Copywriter, I wrote and concepted these 'new home community' animated banners that campaigned with print, brochure, email, web, microsite, landing page, social media, and community events.
Pacific Coast Builder's Conference concepts for 2017 and brochure from 2015.
Created a sales folder and brochure for 1UpSolar that explains how you can save by going solar. (And get 1Up on your utility company!)
Social media component to integrated campaign work
This RFP campaign for Merck, a leading global biologics company, inspires scientists to make more discoveries in the world.
This is a refreshed look and feel for AI for Good, a United Nations platform centered around annual Global Summits, that foster the dialogue on the beneficial use of Artificial Intelligence.
This animated banner for Cox Communications hyped the Padres season, while spurring trial for Internet cable subscriptions.
This iHome Speaker Series campaign targets young audiophiles.
B2B / Industrial Advertising Brochure for Frontier Water.
Drawing vacation home shoppers into authentic 'Master Life' experiences in Steamboat Springs spurred new home sales, while cementing a legacy ranch brand.
This is just a smattering of my web work, and includes websites, landing pages, and online promotion.
Freelance projects included concepting and copy for Earthkeepers Boots, Toronto International Film Festival, and Retail Email Campaigns.
I was also responsible for 'Canvas for a Cause' fundraising website and online auction for Water Aid, featuring Ringo Starr and his all-starr boot.
Targeting over-worked government employees with long commutes, this teaser campaign for Embrey Mill promises a road map to a simpler life.
This campaign for a beach colony at Kilometer 55 in Baja Mexico romanticizes the surfer lifestyle.
As freelance copywriter, I was tasked with Intel's messaging for the mobile computing 3GSM Conference, and the launch of 'Xeon,' a powerful Intel processor.
This integrated campaign for Mountain House stars actual residents of the community.
Print, digital and social media campaigns invite new home prospects to 'Picture Yourself Here'.
Haikus launch this integrated campaign for Tehaleh, a master planned community at the base of Mount Rainier.
Our 'Home Free' giveaway and online promotion gained traction, while driving record prospects to Tehaleh's Grand Opening.