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Leslie Roolvink

Turning up the heat on creative

  • Work
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Asics

As Senior Writer for Asics in Berlin, I created pan-european campaigns that 'ran' across Europe.

Healthcare

This female empowerment campaign for BayCare Healthcare encourages women to take time out for their health with an online pledge. 

Targeting healthcare practitioners, this recruitment campaign for Palomar Pomerado Health inspires nurses along their journey.

Video / TV

I started my career concepting and writing TV spots for Arizona Dept of Health. 

'Grasshopper,' 'Recovery Time' and 'Rapunzel' target adolescents with a smoking prevention message.   

Produced in Berlin, 'Brita' stars a trans who trusts the water with her innermost secret.

The 'United Way' embraces a creative rendition of 'Hokey Pokey' for an energized fund drive.

Four Seasons

As ACD/Copywriter for Four Seasons Aviara, I created multi-media campaigns for Driftwood Spa, Seasons Restaurant, and Private Events.

Skywater

As Senior Copywriter for Greenhaus, I created out-of-the-box solutions for new home communities. 

The Mark

Full of contradictions, this campaign attracted prospects interested in an urban upscale lifestyle. 

Social

Social media component to integrated campaign work

PCBC

Pacific Coast Builder's Conference concepts for 2017 and brochure from 2015.

Animated Banners

As ACD/Copywriter, I wrote and concepted these 'new home community' animated banners that campaigned with print, brochure, email, web, microsite, landing page, social media, and community events.

Websites

This is just a smattering of my web work, and includes websites, landing pages, and online promotion. 

Marabou

Drawing vacation home shoppers into authentic 'Master Life' experiences in Steamboat Springs spurred new home sales, while cementing a legacy ranch brand.

iHome Studio Series

This iHome Speaker Series campaign targets young audiophiles.

 

 

Phoenix Art Museum

This integrated campaign connected with a  younger audience interested in art, but not a stuffy museum environment.

Intel

As freelance copywriter, I was tasked with Intel's messaging for the mobile computing 3GSM Conference, and the launch of 'Xeon,' a powerful Intel processor.

Timberland

Freelance projects included concepting and copy for Earthkeepers Boots, Toronto International Film Festival, and Retail Email Campaigns.

I was also responsible for 'Canvas for a Cause' fundraising website and online auction for Water Aid, featuring Ringo Starr and his all-starr boot. 

Merck RFP

This RFP campaign for Merck, a leading global biologics company, inspires scientists to make more discoveries in the world.

Frontier Water

B2B / Industrial Advertising Brochure for Frontier Water.

Tehaleh

Haikus launch this integrated campaign for Tehaleh, a master planned community at the base of Mount Rainier.

Our 'Home Free' giveaway and online promotion gained traction, while driving record prospects to Tehaleh's Grand Opening.

Embrey Mill

Targeting over-worked government employees with long commutes, this teaser campaign for Embrey Mill promises a road map to a simpler life.

Mountain House

This integrated campaign for Mountain House stars actual residents of the community.

Print, digital and social media campaigns invite new home prospects to 'Picture Yourself Here'.

K55

This campaign for a beach colony at Kilometer 55 in Baja Mexico romanticizes the surfer lifestyle.

Spirit of Soccer

Spirit of Soccer uses the world’s most popular sport to educate, equip and employ vulnerable people in conflict and post-conflict zones around the world.

I was honored to update their website with an emphasis on increasing donor participation.

Rancho Sienna

Embracing a 'Texas state of mind', this integrated campaign for Rancho Sienna sets a friendly tone for new homebuyers.

Assets included print, radio, responsive website, landing pages, event marketing, email campaigns, social media, brochure, and mobile.

Asics

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Healthcare

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Video / TV

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Four Seasons

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Skywater

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The Mark

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Social

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PCBC

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Animated Banners

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Websites

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Tehaleh Harvest Day Microsite

Marabou

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iHome Studio Series

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Phoenix Art Museum

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Intel

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Timberland

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Merck RFP

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Frontier Water

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Tehaleh

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Embrey Mill

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Mountain House

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K55

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K55 Postcard Series

Spirit of Soccer

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Rancho Sienna

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