This female empowerment campaign for BayCare Healthcare encourages women to take time out for their health with an online pledge.
Targeting healthcare practitioners, this recruitment campaign for Palomar Pomerado Health inspires nurses along their journey.
As Senior Writer for Asics in Berlin, I created pan-european campaigns that 'ran' across Europe.
Full of contradictions, this campaign attracted prospects interested in an urban upscale lifestyle.
I started my career concepting and writing TV spots for Arizona Dept of Health.
'Grasshopper,' 'Recovery Time' and 'Rapunzel' target adolescents with a smoking prevention message.
Produced in Berlin, 'Brita' stars a trans who trusts the water with her innermost secret. This was created at Aimaq Rappe Stolle, where I was lead writer on Asics and Brita.
The 'United Way' spot features a creative rendition of 'Hokey Pokey' for an energized fund drive. After presenting, my CD cast me in it. People still call me the ‘United Way’ girl.
As ACD/Copywriter for Four Seasons Aviara, I created multi-media campaigns for Driftwood Spa, Seasons Restaurant, and Private Events.
Freelance projects included concepting and copy for Earthkeepers Boots, Toronto International Film Festival, and Retail Email Campaigns.
I was also responsible for 'Canvas for a Cause' fundraising website and online auction for Water Aid, featuring Ringo Starr and his all-starr boot.
This website targets early stage innovators who are pioneering new fields or disrupting old ones. It refreshed the voice of BWK — a strategic PR firm focused on partnering with organizations that are building, designing and growing the future.
This RFP campaign for Merck, a leading global biologics company, inspires scientists to make more discoveries in the world.
Drawing vacation home shoppers into authentic 'Master Life' experiences in Steamboat Springs spurred new home sales, while cementing a legacy ranch brand.
Responsible for content development of a 360-marketing kit and digital asset portal for MRIdian by ViewRay, an oncology medical device client. Deliverables included: Partner Microsite, Advertising Campaign, Posters, Press Release Templates, Patient and Physician PPT Presentations, Patient and Physician FAQ's, Newsletter Articles, Physician Introductory Letter, Event Planning Toolkit, and Successful Launch Checklist.
As Senior Copywriter for Greenhaus, I created out-of-the-box solutions for new home communities.
As ACD/Copywriter, I wrote and concepted these 'new home community' animated banners that campaigned with print, brochure, email, web, microsite, landing page, social media, and community events.
This is just a smattering of my web work, and includes websites, landing pages, and online promotion.
Social media component to integrated campaign work
This integrated campaign connected with a younger audience interested in art, but not a stuffy museum environment.
As freelance copywriter, I was tasked with Intel's messaging for the mobile computing 3GSM Conference, and the launch of 'Xeon,' a powerful Intel processor.
This animated banner for Cox Communications hyped the Padres season, while spurring trial for Internet cable subscriptions.
This iHome Speaker Series campaign targets young audiophiles.
Pacific Coast Builder's Conference concepts for 2017 and brochure from 2015.
This is a refreshed look and feel for AI for Good, a United Nations platform centered around annual Global Summits, that foster the dialogue on the beneficial use of Artificial Intelligence.
Haikus launch this integrated campaign for Tehaleh, a master planned community at the base of Mount Rainier.
Our 'Home Free' giveaway and online promotion gained traction, while driving record prospects to Tehaleh's Grand Opening.
This campaign for a beach colony at Kilometer 55 in Baja Mexico romanticizes the surfer lifestyle.
Embracing a 'Texas state of mind', this integrated campaign for Rancho Sienna sets a friendly tone for new homebuyers.
Assets included print, radio, responsive website, landing pages, event marketing, email campaigns, social media, brochure, and mobile.
B2B / Industrial Advertising Brochure for Frontier Water.
Targeting over-worked government employees with long commutes, this teaser campaign for Embrey Mill promises a road map to a simpler life.
This integrated campaign for Mountain House stars actual residents of the community.
Print, digital and social media campaigns invite new home prospects to 'Picture Yourself Here'.
Created a sales folder and brochure for 1UpSolar that explains how you can save by going solar. (And get 1Up on your utility company!)