This campaign for a beach colony at Kilometer 55 in Baja Mexico romanticizes the surfer lifestyle.

Inspirational Hay House World Summit site featuring KOL’s, Deepak Chopra and Suze Orman.

As ACD/Copywriter for Four Seasons Aviara, I created multi-media campaigns for Driftwood Spa, Seasons Restaurant, and Private Events.

This Integrated Campaign connected with a  younger audience interested in art, but not a stuffy museum environment.

This Animated Banner for Cox Communications hyped the Padres season, while spurring trial for Internet cable subscriptions.

This female empowerment campaign for BayCare encourages women to take time out for their health with an online pledge. 

Targeting healthcare practitioners, this recruitment campaign for Palomar Pomerado Health inspires nurses along their journey.

For more healthcare, pharma and medical devices work, visit leslieroolvinkmd.com (DM me for PW).

As Freelance Copywriter for DDB Tribal Columbia, I assisted in English adaptations of creative for Totto, a colorful bag and backpack brand in Latin America and the world.

Responsible for creating an updated look and feel for AI for Good, a United Nations platform centered around annual Global Summits that foster the dialogue on the beneficial use of Artificial Intelligence.

Drawing vacation home shoppers into authentic 'Master Life' experiences in Steamboat Springs spurred new home sales, while cementing a legacy ranch brand.

Digital samples - including Websites, Landing Pages and Online Promotion. 

As Freelance Copywriter, I was tasked with Intel's Messaging for the Mobile Computing 3GSM Conference, and the Launch of 'Xeon,' a powerful Intel processor.

This TV campaign for Arizona Dept of Health, 'Grasshopper,' 'Recovery Time' and 'Rapunzel', targets adolescents with a smoking prevention message.   

Social Media component to Integrated Campaign work

As ACD/Copywriter, I wrote and concepted these 'new home community' Animated Banners that campaigned with Print, Brochure, Email, Web, Microsite, Landing Page, Social Media and Community Events.

As Senior Writer for Asics in Berlin, I created pan-european campaigns that 'ran' across Europe.

This Integrated Campaign for Mountain House stars actual residents of the community.

Print, Digital and Social Media Campaigns invite new home prospects to 'Picture Yourself Here'.

Full of contradictions, this campaign attracted prospects interested in an urban upscale lifestyle. 

Embracing a 'Texas state of mind', this integrated campaign for Rancho Sienna sets a friendly tone for new homebuyers.

Assets included print, radio, responsive website, landing pages, event marketing, email campaigns, social media, brochure, and mobile.

Haikus launch this integrated campaign for Tehaleh, a master planned community at the base of Mount Rainier.

Harvest Day provides a fun-filled day and great introduction to the community.

Our 'Home Free' giveaway and online promotion gained traction, while driving record prospects to Tehaleh's Grand Opening.

Targeting over-worked government employees with long commutes, this teaser campaign for Embrey Mill promises a road map to a simpler life.

Increase your vitality! This 5-part series for Jazzercise Fitness Blog inspires with healthy tips and life practices, while staying true to brand.

Chas Roberts blog covers home plumbing and HVAC tips in this how-to series.

The last Sun Health Communities blog covers how to successfully age in place with simple home modifications. This was a carefully researched and expertly crafted 4-part series covering relevant topics for the aging population.

In the interest of a more sustainable future, this website for Ecovative Design highlights their Mycelium Biofabrication Platform. Mushrooms really are capable of building the materials of the future.

Tasked with reimagining Pacific Coast Builders’ Conference (PCBC), this campaign embraces rules of good design.

As Freelance Copywriter for DDB Columbia, I assisted in English adaptations of creative for Juan Valdez, a worldwide icon of Columbian coffee.

Created a series of data-based, results-oriented case studies for Google. Research consisted of interviewing companies that had successfully used Google Adwords and other Google Ad products to grow their business.

This CBD-infused cosmetic line exudes a youthful spirit and optimal glow.

As freelance Creative Director, I was responsible for Brand Story, Logo Story, Brand Guidelines, Packaging Copy, Headlines, Social Media Concepts and Copy.

This website refreshed the voice of BWK — a strategic PR firm focused on partnering with organizations that are building, designing and growing the future.

Freelance projects included concepting and copy for Earthkeepers Boots, Toronto International Film Festival and Retail Email Campaigns.

I was also responsible for 'Canvas for a Cause' fundraising website and online auction for Water Aid, featuring Ringo Starr and his all-starr boot. 

B2B / Industrial Advertising Brochure for Frontier Water.

As Senior Copywriter for Greenhaus, I created out-of-the-box solutions for new home communities. 

Responsible for Content Development of a 360-Marketing Kit and Digital Asset Portal for MRIdian by ViewRay, an Oncology medical device client. Deliverables included: Partner Microsite, Advertising Campaign, Posters, Press Release Templates, Patient and Physician PPT Presentations, Patient and Physician FAQ's, Newsletter Articles, Physician Introductory Letter, Event Planning Toolkit and Successful Launch Checklist.

Cooperative ads for HP and Costco

This RFP campaign features social and print executions with the aim to inspire scientists to make more discoveries.